Original price was: ₹250.00.₹100.00Current price is: ₹100.00.
A thought-provoking book on Thirukkural’s influence on marketing, persuasion, and consumer psychology in modern business.
• Edition: 1st Edition
• Editor: D. R. Anandaraj Achariyar
• Subject: Marketing, Consumer Behavior, Business Strategy
• Pages: 250
• Size: A4
• Format: eBook (PDF)
• Language: Tamil & English
Marketing is deeply connected to human emotions, trust, and ethical communication—all of which are emphasized in Thirukkural. This book explains how businesses can apply timeless wisdom to brand positioning, persuasion, and customer satisfaction.
Covering strategic marketing techniques, sales psychology, and ethical business practices, this book serves as a valuable guide for entrepreneurs, marketers, and corporate leaders.
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